Social VR Report
About The Study
On a handful of platforms around the world, a small group of pioneers are hanging out in virtual 3D environments in virtual 3D bodies. They are willing to endure technical challenges, limited content, and lack of standard practices and etiquette to be the first to inhabit and explore new shared virtual worlds.
IFTF spent eight months exploring their environments, communities, and practices. Their experiments provide early signals that point to a future where we each have a personal digital body, and content can be experienced in full 3D virtual space. This will have profound implications for how we socialize, learn, work, engage with content, and take care of ourselves. This study contains 10 Leading-Edge Behaviors: emerging and innovative user practices likely to play out more broadly over the next few years.
Research Team
Research directors Lyn Jeffery and Toshi Hoo share the research teams findings in this in-depth research report. Learn what Institute For The Future (IFTF) researchers found while studying what people are doing when they are together in Virtual Reality, and what these early behaviors suggest about the future of work, communication, retail, and more.
Behaviors Liza Researched
Leading-Edge Behaviors are created through a blend of expert interviews, observational and ethnographic research, and horizon scanning with people pushing the edges of new applications, devices, and platforms.
The Leading-Edge Behaviors Liza researched and wrote about for this IFTF study were:
- Managing multiple embodiments; going back and forth between realities
- Re-negotiating personal space; a new etiquette for social interactions
- Expanding the dimensions of familiar content; a new way to consume media